Re-positioning B2B tech companies for the AI era
I find the moats that rivals and AI can’t easily copy, then build your positioning, narrative and GTM around them in a focused 6 week sprint. The result: a strategy and systems that unite internal teams on how to win in the AI era.
Repositioning B2B tech companies for the AI era
I help B2B tech companies succeed in the AI era. I find the moats that rivals and AI can’t easily copy. I build your positioning around them.
Then I embed feedback systems that turn customer and market signals into sharper decisions across product, marketing and sales - so your story stays sharp, and your team aligned.
THE CHALLENGE
AI changed the rules of the game. Features that took years to build can now be copied in weeks. What it looks like…
Sales & marketing are each telling different AI stories to different customers
Product is chasing AI-native rivals by adding AI anywhere and everywhere
Customer success is left defending a product that customers believe they could build themselves.
That lack of clarity compounds externally. And makes it 10x harder to sell your product.
AI changed the rules of the game. Features that took years to build can now be copied in weeks. What it looks like…
Sales & marketing are each telling different AI stories to different customers
Product is chasing AI-native rivals by adding AI anywhere and everywhere
Customer success is left defending a product that customers believe they could build themselves.
That lack of clarity compounds externally. And makes it 10x harder to sell your product.
THE OFFER: 6 WEEK FOCUSED SPRINT
THE SOLUTION: 6-8 WEEK SPRINT
1. Re-positioning
I’ll identify the characteristics of your best-fit customers. Next, I’ll uncover why your customers choose a AI-native competitor,, build their own with AI, or do nothing at all. Then I’ll find the moats your rivals and AI can’t easily copy, and focus your positioning and priorities around them. Finally, I’ll write the narrative that gets your best fit customers to lean in. Outcome: Positioning and a story your best-fit customers believe, that hold up as AI changes your market, and that unite your teams.
1. Re-positioning
I’ll identify the characteristics of your best-fit customers. Next, I’ll uncover why your customers choose a AI-native competitor,, build their own with AI, or do nothing at all. Then I’ll find the moats your rivals and AI can’t easily copy, and focus your positioning and priorities around them. Finally, I’ll write the narrative that gets your best fit customers to lean in. Outcome: Positioning and a story your best-fit customers believe, that hold up as AI changes your market, and that unite your teams.
Systems
Once your positioning is nailed, I’ll build it into how your team works, by turning it into a context layer that anyone, or any AI tool, can query. Next, I’ll connect it to the tools you already use, so it shows up in daily tasks. Then I’ll feed what customers say in calls, deals and churn back in, so it stays current. Outcome: Everyone gives customers one answer, from sales calls to product plans, and your positioning keeps up with the market.
Systems
Once your positioning is nailed, I’ll build it into how your team works, by turning it into a context layer that anyone, or any AI tool, can query. Next, I’ll connect it to the tools you already use, so it shows up in daily tasks. Then I’ll feed what customers say in calls, deals and churn back in, so it stays current. Outcome: Everyone gives customers one answer, from sales calls to product plans, and your positioning keeps up with the market.
3. Advisory
The market moves monthly but your positioning changes yearly. Outcomes – A compelling and consistent product narrative in your sales pitch, campaign content and thought leadership.
3. Advisory
The market moves monthly but your positioning changes yearly. Outcomes – A compelling and consistent product narrative in your sales pitch, campaign content and thought leadership.
CUSTOMERS
A brilliant marketer who gives great guidance and action on product marketing initiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both.
Matthew Ingman
VP Marketing, IDVerse
Working with Stephane was a pivotal moment for us. He brought incredible clarity to our positioning by transforming a collection of features into a clear, compelling product story.
Tobias Brühne
CEO, onu.energy
Stephane accelerated our product marketing efforts. Thanks to his efforts, we were able to shape a strong proposition for our product and confidently bring it to a new market.
Barbora Juhaszova
PM Lead, SAP Fioneer
Stephane was a huge asset to the team at Climatiq. He provided crucial expertise & guidance on positioning, helping us move quickly & ensure alignment across the company.
Hannah Hylton
Product Marketing, Climatiq
A brilliant marketer who gives great guidance and action on product marketing initiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both.
Matthew Ingman
VP Marketing, IDVerse
Working with Stephane was a pivotal moment for us. He brought incredible clarity to our positioning by transforming a collection of features into a clear, compelling product story.
Tobias Brühne
CEO, onu.energy
Stephane accelerated our product marketing efforts. Thanks to his efforts, we were able to shape a strong proposition for our product and confidently bring it to a new market.
Barbora Juhaszova
PM Lead, SAP Fioneer
Stephane was a huge asset to the team at Climatiq. He provided crucial expertise & guidance on positioning, helping us move quickly & ensure alignment across the company.
Hannah Hylton
Product Marketing, Climatiq
A brilliant marketer who gives great guidance and action on product marketing initiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both.
Matthew Ingman
VP Marketing, IDVerse
Working with Stephane was a pivotal moment for us. He brought incredible clarity to our positioning by transforming a collection of features into a clear, compelling product story.
Tobias Brühne
CEO, onu.energy
Stephane accelerated our product marketing efforts. Thanks to his efforts, we were able to shape a strong proposition for our product and confidently bring it to a new market.
Barbora Juhaszova
PM Lead, SAP Fioneer
Stephane was a huge asset to the team at Climatiq. He provided crucial expertise & guidance on positioning, helping us move quickly & ensure alignment across the company.
Hannah Hylton
Product Marketing, Climatiq
A brilliant marketer who gives great guidance and action on product marketing initiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both.
Matthew Ingman
VP Marketing, IDVerse
Working with Stephane was a pivotal moment for us. He brought incredible clarity to our positioning by transforming a collection of features into a clear, compelling product story.
Tobias Brühne
CEO, onu.energy
Stephane accelerated our product marketing efforts. Thanks to his efforts, we were able to shape a strong proposition for our product and confidently bring it to a new market.
Barbora Juhaszova
PM Lead, SAP Fioneer
Stephane was a huge asset to the team at Climatiq. He provided crucial expertise & guidance on positioning, helping us move quickly & ensure alignment across the company.
Hannah Hylton
Product Marketing, Climatiq
A brilliant marketer who gives great guidance and action on product marketing initiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both.
Matthew Ingman
VP Marketing, IDVerse
Working with Stephane was a pivotal moment for us. He brought incredible clarity to our positioning by transforming a collection of features into a clear, compelling product story.
Tobias Brühne
CEO, onu.energy
Stephane accelerated our product marketing efforts. Thanks to his efforts, we were able to shape a strong proposition for our product and confidently bring it to a new market.
Barbora Juhaszova
PM Lead, SAP Fioneer
Stephane was a huge asset to the team at Climatiq. He provided crucial expertise & guidance on positioning, helping us move quickly & ensure alignment across the company.
Hannah Hylton
Product Marketing, Climatiq
A brilliant marketer who gives great guidance and action on product marketing initiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both.
Matthew Ingman
VP Marketing, IDVerse
Working with Stephane was a pivotal moment for us. He brought incredible clarity to our positioning by transforming a collection of features into a clear, compelling product story.
Tobias Brühne
CEO, onu.energy
Stephane accelerated our product marketing efforts. Thanks to his efforts, we were able to shape a strong proposition for our product and confidently bring it to a new market.
Barbora Juhaszova
PM Lead, SAP Fioneer
Stephane was a huge asset to the team at Climatiq. He provided crucial expertise & guidance on positioning, helping us move quickly & ensure alignment across the company.
Hannah Hylton
Product Marketing, Climatiq
A brilliant marketer who gives great guidance and action on product marketing initiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both.
Matthew Ingman
VP Marketing, IDVerse
Working with Stephane was a pivotal moment for us. He brought incredible clarity to our positioning by transforming a collection of features into a clear, compelling product story.
Tobias Brühne
CEO, onu.energy
Stephane accelerated our product marketing efforts. Thanks to his efforts, we were able to shape a strong proposition for our product and confidently bring it to a new market.
Barbora Juhaszova
PM Lead, SAP Fioneer
Stephane was a huge asset to the team at Climatiq. He provided crucial expertise & guidance on positioning, helping us move quickly & ensure alignment across the company.
Hannah Hylton
Product Marketing, Climatiq
A brilliant marketer who gives great guidance and action on product marketing initiatives. Often you don't get both strategy and execution from consultants, but Stephane delivers on both.
Matthew Ingman
VP Marketing, IDVerse
Working with Stephane was a pivotal moment for us. He brought incredible clarity to our positioning by transforming a collection of features into a clear, compelling product story.
Tobias Brühne
CEO, onu.energy
Stephane accelerated our product marketing efforts. Thanks to his efforts, we were able to shape a strong proposition for our product and confidently bring it to a new market.
Barbora Juhaszova
PM Lead, SAP Fioneer
Stephane was a huge asset to the team at Climatiq. He provided crucial expertise & guidance on positioning, helping us move quickly & ensure alignment across the company.
Hannah Hylton
Product Marketing, Climatiq
THE TIMELINE
WEEK 1-4
Positioning
WEEK 1-4
Positioning
WEEK 5 & 6
Systems
WEEK 5 & 6
Systems
WEEK 7+
Advisory
WEEK 7+
Advisory
WEEK 1
Immersion
I'll interview 3 of your customers, and hold two 1-hr onboarding sessions with each member of the 3-person positioning team.
Deliverables
Identify Competitive Alternatives
Define Ideal Customers & Personas
Outline Your Product Features
Align on Market Category
WEEK 1
Immersion
I'll interview 3 of your customers, and hold two 1-hr onboarding sessions with each member of the 3-person positioning team.
Deliverables
Identify Competitive Alternatives
Define Ideal Customers & Personas
Outline Your Product Features
Align on Market Category
WEEK 1
Immersion
I'll interview 3 of your customers, and hold two 1-hr onboarding sessions with each member of the 3-person positioning team.
Deliverables
Identify Competitive Alternatives
Define Ideal Customers & Personas
Outline Your Product Features
Align on Market Category
WEEK 2-5
Focus
I'll hold twice weekly 1-hr feedback calls with each member of the 3-person positioning team, & a weekly 1-hr team alignment/sign-off call.
Deliverables
Define Your Product Packaging
Define Product Packaging
Simplify Pricing Structure
Focus Your Product Roadmap
Outline Customer ROI Metrics
WEEK 6-8
Delivery
I'll train your sales team, share wireframes with the dev team, brief your content team, & present the new positioning at your next All-Hands.
Deliverables
Define Your Product Narrative
Outline Core Content Pillars
Create Website Wireframes
Deliver Sales Deck & Training
FAQs
Is this 6-8 week sprint right for me?
Is this 6-8 week sprint right for me?
What do we cover in our 30-min intro call?
What do we cover in our 30-min intro call?
How much does it cost?
How much does it cost?
What pre-work is required before we work together?
What pre-work is required before we work together?
What time commitment is required of me during our sprint?
What time commitment is required of me during our sprint?
What are the outcomes of this positioning sprint?
What are the outcomes of this positioning sprint?
Can we continue working together post-sprint?
Can we continue working together post-sprint?